Messi triumphs in Luxembourg

After a bitter defeat in Lissabon against FC Bayern Munich football player Lionel Messi carried off a glorious victory in Luxembourg. It was already in 2011 that Messi wanted to expand his professional activities to clothing and applied for trademark protection for his logo. That did not go down well with Spanish cycling company massi which opposed the application for likelihood of confusion. Kickoff in Alicante before the EUIPO. The match started with a cold shower for Messi as the EUIPO decided in favor of a likelihood of confusion - 0:1. In the second half before the board of appeals Messi conceded another goal - 0:2. The rematch was in Luxembourg and Messi displayed fighting spirit. Messi scored first before the General Court. The name Messi was so well-known that any visual or aural similarites with massi are neutralized. In the final round before the European Court of Justice (ECJ) Messi scored again. Messis fame is notorious, no likelihood of confusion. The last goal counts double - and Messi is now protected as a trademark. "Lionel Messi after the judgment from the ECJ"